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Ace Retail Group announced plans for a new Westlake Ace Hardware in Fenton, Missouri, its seventh location in the greater St. Louis area. The company expects remodeling to begin in early 2027 and a soft opening in summer 2027; those dates are anticipated, not confirmed opening dates.
Ace Retail Group announced October 29 that it plans to open a new Westlake Ace Hardware in Fenton, Missouri, expanding its presence in the greater St. Louis area. The company expects work to begin on the former Goodwill building in early 2027 and is targeting a soft opening in summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet, with approximately 11,000 square feet designated for retail, according to the announcement reported by Hardware Retailing. The site also has a large parking lot and access to a main road. The building previously housed a Goodwill store.
Ace Retail Group said remodeling is scheduled to start in early 2027. It anticipates a soft opening in summer 2027, but the announcement does not provide a specific opening day. The planned schedule is a company projection rather than confirmation that construction or the opening has occurred.
Fenton is a suburban community with about 28,000 area residents, according to the report. The new store would add to the company’s six existing Westlake Ace Hardware locations in the St. Louis area: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington.
A Seventh Store for Greater St. Louis
The Fenton location would give local shoppers another nearby option for hardware, home-improvement products and project advice. For residents, the practical impact will depend on the store opening as planned and on the products and services it ultimately offers; the announcement does not detail its inventory or staffing.
The expansion also adds a physical store to a regional network already spread across six communities. A site with dedicated retail space, parking and main-road access could make routine shopping and larger home projects more convenient for customers in Fenton and nearby areas. The company described the store as a way to serve more homeowners, but did not provide sales, employment or investment figures.
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Westlake’s Existing St. Louis Footprint
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the greater St. Louis area, according to the report. The Fenton proposal is an addition to that existing operation, not the company’s first store in the region.
The announcement centers on adapting an existing commercial property rather than constructing a new building from scratch: the proposed location is a former Goodwill site. Details about the remodeling plan, including its scope, cost and any required approvals, were not included in the report.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Project Details
The company has not announced a specific opening date. Summer 2027 is the anticipated timing for a soft opening, while remodeling is scheduled to begin in early 2027; both remain subject to the project’s progress.
The report does not specify the remodeling budget, construction milestones, planned staffing, store hours, product assortment or whether the site has received all necessary approvals. It also does not give a formal grand-opening date or explain whether the soft opening will be open to all customers.
Remodeling Expected in Early 2027
The next stated milestone is the start of remodeling in early 2027. If work proceeds on the company’s projected schedule, the store could hold a soft opening in summer 2027. Ace Retail Group has not provided a more detailed construction timeline or announced when it will share further updates.
Customers and nearby residents can look for subsequent company announcements about the build-out, hiring, store services and opening arrangements. Until those details are released, the summer timing should be treated as an expectation rather than a confirmed launch date.
Key Questions
Where will the new Westlake Ace Hardware be located?
It is planned for Fenton, Missouri, in a free-standing building that formerly housed a Goodwill store. The announcement did not provide a street address.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. No exact date has been announced, so the timing is not a confirmed opening day.
How large will the store be?
The building is approximately 12,500 square feet, with about 11,000 square feet planned as retail space. It also has a large parking lot, according to the report.
How many Westlake Ace Hardware stores does the company already operate near St. Louis?
Ace Retail Group currently owns and operates six locations in the greater St. Louis area. The Fenton store would bring the planned regional total to seven if it opens.
Source: hardwareretailing.com
